Hey there, beauty lovers! It’s time to put those millennial pink products aside because there’s a new crew running the show. Welcome to Zoomer Beauty, where skincare is the main character, less makeup is the vibe, and keeping it real is the ultimate goal. Grab your jade rollers and buckle up as we deeply dive into Generation Z’s minds and their fresh take on all things glam.

If you thought Gen Z was just about perfecting their dance moves, think again. These savvy youngsters are taking their skincare game to a whole new level. For Zoomers, moisturizer isn’t just a product – it’s a way of life. Add some SPF and a dash of serum, and you have the holy skincare trinity. But don’t think they’re stopping at their faces. A whopping 75% of Zoomers are giving their bodies some serious TLC with dedicated skincare routines. What’s on their hit list? Acne, hydration, and texture are the top priorities. Regarding brand loyalty, CeraVe is the reigning champ for facial care. At the same time, Dove takes the crown in the body product arena.

Now, here’s where things get interesting. Zoomers are ushering in a new era of beauty that embraces your natural glow. Imagine this: a third of them rock the no-makeup look daily. When they reach for the cosmetics bag, it’s usually for a swipe of mascara, a dab of concealer, and a blush. Light coverage products are having their moment in the sun, and ELF is the go-to brand for these minimal makeup mavens.

But don’t be fooled into thinking Zoomers are playing it safe. They’re going all in and wearing their hearts on their sleeves regarding fragrances. These scent enthusiasts are breaking down gender barriers faster than you can say “unisex perfume.” Vanilla, rose, and fruity notes are stealing the show, and here’s a hot tip: if you want to catch a Zoomer’s eye, focus on that bottle design. It’s a make-or-break factor in their fragrance choices.

Hair care? Oh, they’ve got that covered too. Zoomers are all about embracing those natural locks, treating their tresses like the crowning glory they are. Their hair care arsenal typically includes hairspray, leave-in conditioner, and hair oil, with Tresemmé taking the lead as their brand of choice.

But Zoomers aren’t content with following trends—they’re the trendsetters, baby! Hot looks include ’90s throwbacks, slugging (yes, it’s a thing), faux freckles, cream blush, and siren eyes. In this digital age, looking fresh on screen is as essential as a good WiFi connection. The Zoomer recipe for video call perfection? Start with well-moisturized skin, add good lighting, go for a no-makeup makeup look, and don’t forget to tidy up that background!

The Zoomer beauty philosophy goes way beyond skin deep. This generation is all about authenticity, inclusivity, and self-expression. Their beauty routines aren’t about hiding who they are but enhancing their unique qualities. And they’re not shy about demanding diversity, sustainability, and transparency from beauty brands.

One thing is crystal clear as we look to the beauty industry’s future: Zoomers are steering us towards a more inclusive, authentic, and fun landscape. Their message? Love the skin you’re in, have a blast with trends, and never, ever skimp on that SPF.

So whether you’re a beauty newbie or a seasoned pro, it might be time to take a page from the Zoomer playbook. The future of beauty is bright, bold, and probably wearing cream blush. Embrace your unique glow, experiment with abandon, and remember – in the world of Zoomer beauty, the only rule is that there are no rules. Now go forth and shine, you beautiful humans!