As the front woman of Full Frontal, Samantha Bee is one of the only women hosting a late-night show these days. And she definitely seems to be willing to offer advertisers some great new enticements to invest in her show. Capitalizing off of the success of the wildly popular quiz show app HQ, Bee has designed her very own quiz show app. However, unlike HQ, it offers voters a lot more than just a few bucks. In fact, if the name is any indication, this is a very serious app. Called This Is Not a Game: The Game, the app aims to “gamify” the world of politics and voting. And Bee is betting that users will take to it quickly, although she did state that Turner exec Kevin Reilly took a big risk when he agreed to help finance the ambitious project.
And Bee was more than ready to let advertisers know exactly how their products could be integrated into her app. With mobile content growing more popular by the day, it seems that Bee’s bet may be a savvy one. Her willingness to sell the app made it even more appetizing, with many of her jokes landing well with a receptive audience. Referencing controversial topics such as Bill Cosby and Russian interference in American elections, Bee charmed her audience at every turn.