Purina: Best in Show

Purina Petcare, a division of Nestlé, was formed in 2001 when Nestlé acquired Ralston Purina for $10.3 billion. They sell an array of products, touching in the pet food, treats, and litter categories. They are currently one of the largest pet food companies in the world and the largest in the United States according to the Purina Newscenter.

Employing over 7,300 associates in the U.S., Purina can boast about its growth and improvement over the last 13 years. In 2010, the company won the Malcolm Bridge National Quality Award for its outstanding performance in the organizational and manufacturing categories. They have 20 factories in the U.S. and a team of more than 500 scientists and nutritionists helping to make sure that a majority of their pet food products are produced at home. Some achievements to be proud of include donating to over 940 animal welfare organizations last year and having their brand, Purina Pro Plan, be used to feed the last nine Westminster Kennel Club Best in Show winners. Purina is also involved in sponsoring the Purina Pro Plan incredible Dog Challenge, which consists of “Olympic-style” events for the nation’s hopeful pups.

9-Square Ventures is a new business unit, formed within Purina, to help them accomplish their goals of helping pets grow and thrive. This venture is currently making investments in new and upcoming pet businesses to help take the Purina brand to an even higher level. They are actively looking at new pet food and snack brands, pet care businesses and food technology for any companies than can help enhance products and their benefits to their loyal customers.

To help bring together their employees with the underlying message that pets are the number one priority, Purina has initiated a pet-friendly office venture that allows employees to bring their pets to work. They have a website, petsatwork.com, and have implemented a social media hashtag (#petsatwork) to help share photos, stories, and tips about bringing pets to work. Studies show that having pets at work can boost morale and work ethic because people will be happier in the workplace.

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