President Barack Obama was the first president to realize the power that TV has when it comes to getting people to pay attention to a particular political message. No president before him made any appearances on the late night talk shows. Obama made history when he agreed to appear on Jay Leno’s “The Tonight Show” as a guest. It was the first time that a sitting president had ever been interviewed in this manner on a late night talk show. This groundbreaking moment showed that Obama understood what other presidents before him did not. He would be able to reach millions of people at the same time with his message. He could also appeal to the young people that typically stay up late to watch these talk shows.
Obama has been very fair about which shows he will grant his time to. He has also done interviews with Bill Maher, Jimmy Kimmel, Stephen Colbert, Jimmy Fallon, Jon Stewart and David Letterman. Obama’s personality is perfect for the banter that these shows specialize in. He has thrived in these interviews that allow for him to be funny and poke fun at himself and his detractors.
Obama was also the first sitting president to use social media platforms like Facebook and Twitter as tools to get the word out about various important events. He has his own personal Twitter account and one strictly for official White House business. There can be no question that all future presidents will follow Obama’s lead and agree to late night TV interviews.