JustFab co-CEO Don Ressler gets it; he understands how active the active wear trend has become. When leggings are outselling jeans by a major margin, then something is changing. Women, especially, are developing a taste for casually chic clothing and wearing good-looking active wear at night and even at the office.
The CEO created a portfolio of brands under the JustFab umbrella, and all of them are globally successful online subscription fashion retailers. Ressler’s most popular label is the one known as Fabletics, which he launched with actress Kate Hudson and co-CEO Adam Goldenberg.
Fabletics boasts a one million-plus online membership for women seeking high quality and on-trend active wear. The financial numbers are also huge according to Don Ressler: JustFab is on course to generate $500 million in revenue this year, and Fabletics drives 30% of those sales.
It was a purely genius concept for Ressler to involve Kate Hudson, because she reigns as a Hollywood fashion icon and athletic woman on the go. It’s Kate Hudson who has helped push casual chic style into the stratosphere. Kate Hudson is always seen in a pair of leggings when she’s not on the red carpet. She is like many women around the world now integrating active wear into daily life. Even the runways at NY Fashion Week were featuring active wear as a key part of their collections.
Yoga pants, cool bra tops, hoodies and even atheisure type dresses are all the rage for women of all ages. The colorful shades and patterns and figure-flattering fabrics have got women hooked.
Not to leave the male population out, Kate Hudson’s handsome and talented brother has also become a key player in the Fabletics fashion world. Oliver Hudson is the face of Fabletics’ FL2, the men’s high-performance athletic wear line. He, like his sister, has become a true game-changer in the way men and women dress for an active lifestyle.
Oliver Hudson is a busy father of three active kids and says he likes comfortable clothing that can take him from school drop-off to the gym and later dinner with his family. In addition, it’s high performance gear that is stylish for men.
Don Ressler believes that most people around the globe are looking for clothing that has comfort, function, quality, durability, on-trend features and an affordable price tag. All of JustFab’s online subscription stores present a super deal to the consumer.
From design concept to finished product, the JustFab umbrella of brands always features excellent value for the VIP member. When people join, the offers keep getting more delicious each month with savings of at least 30% off retail each time one shops.
Don Ressler is good for modern fashion; he understands the active lifestyle.