How Adam Goldenberg and Don Ressler Redefined e-Commerce Culture

Women love the way that the e-commerce industry has changed. Shopping is easier, and there are a lot of things that people can do to make the process to shopping online even quicker. Adam Goldenberg and Don Ressler have made it possible for more people to totally avoid the website and get their shipments automated. Fabletics gives people access to this type of environment. The same business model is in place for JustFab. This is the genius of Don Ressler. It is the passion of Adam Goldenberg. They want to make it easier for more consumers to shop with a greater amount of efficiency.


The interesting thing about JustFab and Fabletics is that these companies are successful because there is a common thread associated with these companies. Long before JustFab became a company that had as much as $33 million in revenue it was a company that was connected to a female mogul that could help Don Ressler and Adam Goldenberg sort out the ideas to make ladies take interest in this company.


What Don and Adam would discover with Kimora Lee is that women wanted more than clothes. That is why Don and Adam would look into buying Shoe Dazzle. This business partner duo would also put some time into adding accessories to the JustFab website. That would make it much easier for this brand to increase in popularity.


The same thing that Adam Goldenberg and Don Ressler did with JustFab would be instrumental in establishing the successful of Fabletics. Kate Hudson would be the person that could show up as the front line woman for this brand. She has been a powerful force that has shown people that Adam and Don have created a successful formula for taking the Fabletics brand offline. Kate Hudson, along with Don Ressler and Adam Goldenberg, has made a move to get into more stores offline.


It is obvious that Adam Goldenberg and Don Ressler have found success outside of e-Commerce because there are already stocks for Fabletics in place. These clothing stores have done well, and it shows to this business team is ready to expand to a new market. It was Kimora Lee Simmons that helped Don and Adam find their online crowd. It appears that someone like Kate Hudson will be the one that would help Don Ressler and Adam Goldenberg find their way to an offline crowd of consumers.

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