The numbers are in, and video games’ award ceremony is joining the heavy hitters in the other fields of entertainment. According to show creator Geoff Keighley, The Game Awards, which was streamed live on multiple platforms last week, pulled in more than 11 million viewers in 2017.
The Game Awards are just four years into their existence and are growing year after year. Last year, the stream was offered in China for the first time. This year, we saw a 200 percent increase in live streams. After a positive night, we could be in store for a larger increase in popularity in years to come. Video games are a massive part of today’s culture, and The Game Awards capture that.
Incidentally, there are more parts to The Game Awards than just awards. The show is also known for skits, trailers, news, speeches, unveilings, etc. Giving out awards is just a portion of the entire experience, one in which viewers watched for an average of 70 minutes this year, as opposed to just 20 minutes a year ago.
The biggest moments of 2017 saw The Legend of Zelda: Breath of the Wild win Game of the Year for the Nintendo Switch. There was also an Industry Icon award handed out to Carol Shaw, creator of River Raid for the old Atari 2600.
Streams for the show were offered on Steam and Twitch, with both services having interactive giveaways during the ceremony to engage viewership. In coming years, the sky is the limit for The Game Awards.