Chris Burch is an entrepreneur who appreciates the way that technology and fashion come together in the world. He is the founder of Burch Creative Capital. He guides this company with a vision of creativity, applying imagination and disrupting existing markets. He constantly aims to have a positive impact on the lives of consumers with the innovation he fosters.
Chris Burch has participated in advancing more than 50 companies over his career. He has a natural understanding of how markets and trends work. Those who know him appreciate his insights which come from a long track record of success. Chris is especially interested in the intersection of fashion and technology and writes about it.
Throughout the years, the fashion and technology industries have changed. Interestingly, these two industries have managed to evolve side by side. They influence each other. Fashion has technology integrated into it, and technology becomes more fashionable.
Technology and fashion are being synthesized together at a faster rate than ever before. Forward-thinking fashion designers see the possibilities that can be achieved by integrating technology into their designs. Being creative with technology brings new levels of functionality and innovation. There are some fashion designers who believe that technology is a playground of sorts. It allows the designer to experiment and dive deeply to receive great rewards. Technology truly opens the designer up to endless possibilities.
There have been several points in time where technology needed the help of fashion in order to become popular. Google Glass was having difficulty acquiring customers at first. For many, the design was awkward. Even worse, most of the target market did not need to wear glasses. At this point, Diane Von Furstenberg offered her help to the project. She had her models wear Google Glass on the runway. This brought massive amounts of awareness to the technology and made it something that was trendy for non-glasses wearing consumers to have as an accessory. This is a clear example of how fashion helps technology and contributes to its development. Technology teams can use this feedback to design products that consumers are more likely to use.