Companies are consistently improving the functions and abilities of advanced technology. One of the technologies that has been experiencing an increase in usage and versatility is image recognition. Image recognition is the process of identifying an object, place, logo, or anything that consumers may be interested in. After the visual cues are identified, the consumer or user is given contextual information, such as prices, reviews, and/or locations. Several apps, social networks, and websites use image recognition technology to better assist their users, give and obtain data, and provide a new, interactive type of service.
Image Recognition Enhancements
Efforts to efficiently use and improve image recognition technology have made it possible to automate processes in depicting not just individual objects of a picture, but the entire scene. Experts have developed algorithms that correctly detect and label each object in a picture or image. Over time, these algorithms are perfected even more with an increase of factual depth and stringent criteria that allows even tiny objects or blurry images to be identifiable.
With the enhanced recognition, companies have begun to explore the true possibilities of its use. While some use it for meanings or locations in pictures, others use it for face recognition, advertising, or shopping.
Slyce, or Slyce.it, is an innovative, leading company in image recognition technology. They have decided to revolutionize the retail industry for their business clients through visual searches and product recognition. Currently, over 6 of the top 20 leading retailers in North America work with Slyce.
The goal of recognition companies like Slyce is to help businesses and consumers be connected whenever the consumer desires. Slyce alone operates with many different divisions to achieve this goal: Pounce is a free downloadable app that allows its users to take a picture of an item that they want, compare and pay the prices, and have the product delivered to their doorstep; Craves allows the users to upload pictures of what they want and discover the best places to buy; And Drivetrain is the app development and engineering team making strides in how to further develop the technology. Recently, Slyce also obtained SnipSnap, a mobile coupon app.
Each of the algorithms used in all of the apps by different companies are rigorously designed to return close or exact matches for every image search. Image recognition technology is a great way to uncover relevant information, make purchases, and advertise. As more developments are underway, a myriad of possible uses and improvements are also becoming uncovered.